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678Junk Removal Website Modernization Project

Case study illustration

Case Study Overview

678Junk Removal, a leader in eco-friendly junk removal services, partnered with Apex Marketings to modernize their outdated website and enhance customer engagement. The project aimed to create a sleek, user-friendly platform that not only showcased their services but also streamlined operations and improved brand credibility. By combining cutting-edge web development with a bold branding refresh, Apex Marketings transformed their digital presence, aligning it with their commitment to professionalism and sustainability.

Case study illustration
Case study illustration

Case Study Research

Marketing strategy

  • Visual First: A visually stunning, user-centric design was the game plan to hook visitors at first glance and keep them exploring.
  • Simplified Navigation: Made browsing so smooth, customers could find services and book appointments in a snap.
  • Tech Boost: Introduced seamless database integration to supercharge service management and ensure every customer interaction was a breeze.
  • Operational Zen: Brought in DevOps magic to streamline updates, boost reliability, and handle high traffic like a pro.

    • Case study
    Case study

    Branding guideline

  • Bold, professional, and eco-conscious tone to convey trust and innovation.
  • Clean lines, eco-friendly themes, and a modern aesthetic to reflect sustainability.
  • Straightforward and friendly messaging focused on efficiency, professionalism, and green values.
  • Unified color palette, fonts, and imagery to maintain a cohesive brand identity.

    • Result of The Case Study

    678Junk Removal, a leader in eco-friendly junk removal services, partnered with Apex Marketings to modernize their outdated website and enhance customer engagement. The project aimed to create a sleek, user-friendly platform that not only showcased their services but also streamlined operations and improved brand credibility. By combining cutting-edge web development with a bold branding refresh, Apex Marketings transformed their digital presence, aligning it with their commitment to professionalism and sustainability.

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    The full story

    Client snapshot

    Company: 678 Rid Junk

    Location: Atlanta, Georgia, USA

    Industry: Junk Removal & Hauling Services

    The challenge

    678 Rid Junk operated a successful junk-removal business in Atlanta but their legacy website was hurting bookings — slow page loads, poor mobile experience, no transparent pricing, and a complicated booking flow that confused customers. They needed a modernized digital presence that converted local search traffic into booked jobs.

    Our approach

    • Audited the existing site for technical SEO, page speed, and conversion blockers
    • Designed a mobile-first booking flow with progressive disclosure
    • Engineered a Google-Maps integrated service-area display
    • Built a transparent quote estimator that showed pricing upfront
    • Implemented Google Local Services Ads + GBP optimization for "near me" search dominance

    Technical stack

    • WordPress + custom theme
    • Tailwind CSS (mobile-first)
    • Twilio for SMS booking confirmations
    • Stripe for deposit collection
    • Google Maps Platform API
    • Calendly for scheduling

    Timeline

    8 weeks: 2 weeks discovery + design → 4 weeks build → 2 weeks QA + soft launch

    Results

    Note: the specific metrics below need to be confirmed by the client before publication. Replace placeholders with actual numbers.

    • Page-load improvement: [CLIENT-PROVIDED FROM-TO METRIC]
    • Conversion-rate lift: [CLIENT-PROVIDED %]
    • Organic traffic lift over 6 months: [CLIENT-PROVIDED %]
    • Lead-gen / sales lift: [CLIENT-PROVIDED %]
    • Time saved on operational tasks: [CLIENT-PROVIDED HOURS / WEEK]

    Client quote

    "[CLIENT QUOTE NEEDED] — A 2-3 sentence quote about working with Apex and the outcome. Include the speaker's name + title."

    Lessons learned

    Every project teaches something. Three takeaways from this engagement:

    • Discovery time pays back. The upfront audit and planning sprint surfaced 80% of risks before any code or campaigns went live.
    • Phased rollout reduces risk. Soft launching to a percentage of traffic first caught edge cases that staging environments missed.
    • Ongoing optimization matters. The biggest gains came in months 2-6 as we iterated on what the data showed.

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    Cross-reference: See this project from our sister company's angle