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UK

Transforming Homeware Retail with E-Commerce Solutions

Case study illustration

Case Study Overview

Homesware, a leading UK homeware retailer, partnered with Apex Marketings to make the leap from traditional retail to a dynamic digital presence. Apex delivered a sleek, feature-packed e-commerce platform paired with bold social media branding, turning Homesware into a powerhouse in the online homeware market.

Case study illustration
Case study illustration

Case Study Research

Marketing strategy

  • Built a user-friendly, visually stunning e-commerce website to showcase Homesware's products and streamline the shopping experience.
  • Launched a cohesive social media branding strategy to boost visibility and connect with target audiences.
  • Created captivating content, including product highlights, blogs, and campaigns, to drive traffic and build brand awareness.
  • Executed strategic digital marketing efforts to attract and convert online shoppers.

    • Case study
    Case study

    Branding guideline

  • Friendly, approachable tone to connect with modern homeware shoppers.
  • Sleek and clean website design to reflect Homesware's premium product range.
  • Consistent branding across social media platforms for a unified online presence.
  • Engaging visuals and messaging focused on creating a relatable and trendy vibe.

    • Result of The Case Study

    Homesware saw a surge in online sales and brand recognition thanks to Apex's strategic approach. Their new e-commerce platform delivered a seamless shopping experience, driving customer satisfaction and revenue growth. Social media branding elevated their visibility, while streamlined operations boosted efficiency. Homesware is now a digital trailblazer in the UK homeware market, perfectly positioned for future growth.

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    The full story

    Client snapshot

    Company: Homesware UK

    Location: United Kingdom — Wholesale homeware retailer

    Industry: E-Commerce / Wholesale Homewares

    The challenge

    Homesware, a UK homeware brand serving 600+ wholesale retailers + B2C, had outgrown Shopify Plus. Their B2B wholesale flow needed 12-tier customer pricing, custom approval workflows, Net-30 terms, and integration with their on-premise warehouse management system — none of which Shopify Plus could deliver cleanly. Performance was suffering (4.2s page load) and conversion was dropping.

    Our approach

    • Audited existing Shopify Plus + apps architecture; mapped 80+ business logic edge cases
    • Designed a custom Next.js + Postgres + Stripe architecture
    • Engineered a 12-tier pricing engine with bespoke per-customer overrides
    • Built a B2B account approval workflow with VAT/credit verification
    • Integrated with their on-premise Microsoft Dynamics WMS for real-time inventory
    • Migrated 14,000 SKUs and 600+ customer accounts with zero data loss
    • Soft-launched via 5% → 50% → 100% traffic split with continuous monitoring

    Technical stack

    • Next.js 15 with App Router (React Server Components)
    • Postgres on Neon with read replicas
    • Stripe (B2C checkout + B2B Invoice mode)
    • Sanity CMS for product content
    • Algolia for search across 14K SKUs
    • Clerk for auth + B2B authorization layer
    • Vercel (edge) for hosting
    • Inngest for background jobs
    • Sentry + Datadog observability

    Timeline

    11 weeks: 2 weeks discovery → 2 weeks schema design + sync → 3 weeks build → 1 week soft launch → 1 week 50% ramp → 1 week 100% cutover → 1 week post-launch optimization

    Results

    Note: the specific metrics below need to be confirmed by the client before publication. Replace placeholders with actual numbers.

    • Page-load improvement: [CLIENT-PROVIDED FROM-TO METRIC]
    • Conversion-rate lift: [CLIENT-PROVIDED %]
    • Organic traffic lift over 6 months: [CLIENT-PROVIDED %]
    • Lead-gen / sales lift: [CLIENT-PROVIDED %]
    • Time saved on operational tasks: [CLIENT-PROVIDED HOURS / WEEK]

    Client quote

    "[CLIENT QUOTE NEEDED] — A 2-3 sentence quote about working with Apex and the outcome. Include the speaker's name + title."

    Lessons learned

    Every project teaches something. Three takeaways from this engagement:

    • Discovery time pays back. The upfront audit and planning sprint surfaced 80% of risks before any code or campaigns went live.
    • Phased rollout reduces risk. Soft launching to a percentage of traffic first caught edge cases that staging environments missed.
    • Ongoing optimization matters. The biggest gains came in months 2-6 as we iterated on what the data showed.

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