Starting-from rates by service (2026)
- SEO retainer: from USD 800 / PKR 2.2 lakhs per month
- Google Ads management: from USD 600 / PKR 1.7 lakhs per month + your ad spend
- Meta Ads (Facebook + Instagram): from USD 600 / PKR 1.7 lakhs per month + ad spend
- Social media management: from USD 500 / PKR 1.4 lakhs per month (2 platforms)
- Instagram growth specialist: from USD 700 / PKR 2 lakhs per month
- Lead generation campaign: from USD 1,200 / PKR 3.4 lakhs per month
- Full-service retainer (SEO + paid + social): from USD 2,000 / PKR 5.6 lakhs per month
- E-commerce growth retainer: from USD 2,500 / PKR 7 lakhs per month
- One-off SEO audit: USD 500-2,000
- Landing-page build (copy + design + dev): USD 800-3,500
- Branding sprint: from USD 1,500 / PKR 4.2 lakhs (logo, palette, basic style guide)
What's included in every retainer
- Free 30-minute discovery call before you commit
- Paid 1-2 week Discovery Sprint (USD 500-2,000) that produces written scope, KPIs, and a fixed plan — output is yours regardless of whether you proceed
- Named senior strategist who owns your account end-to-end
- Weekly written status report + bi-weekly 30-minute video call
- Monthly performance review with KPI-mapped reporting
- 30-day exit clause for the first 90 days (build trust before commitment)
- Direct access to specialists (not just the PM)
- Your accounts stay yours — we never own the ad accounts or analytics
Engagement models
Monthly retainer
Best for: ongoing SEO, paid ads, social media. You pay a fixed monthly fee for an agreed scope of work. Most common — 80% of our clients use this model. Pricing scales with platforms, channels, and content volume.
Fixed-bid project
Best for: well-defined one-off work (SEO audits, landing-page builds, branding sprints, campaign launches). Fixed price agreed in advance after Discovery. Lower flexibility but predictable cost.
Performance / Rev-share
Best for: established e-commerce brands with USD 100K+ monthly revenue and clean attribution. We charge a smaller retainer + a percentage of incremental revenue we drive. Requires trust on both sides and a 6-month minimum commitment.
What drives the price up
- Additional platforms or channels: +20-40% per new channel
- Custom photography / video / UGC production: +USD 500-2,000 / month
- Multi-language campaigns (English + Urdu, or English + Arabic): +30-50% per language
- Reporting depth: custom dashboards / weekly reports (vs monthly) +10-20%
- Compliance overhead: healthcare, finance, legal advertising +15-30%
- Geographic reach: single-city vs international shifts costs significantly
Payment methods
- USD invoicing: Wise, SWIFT wire, Stripe Atlas
- GBP / EUR: Wise, SWIFT
- AED / SAR: SWIFT or local bank wire
- PKR: HBL, MCB, UBL bank transfer
- Payment terms: 50% upfront for fixed-bid; Net-15 for monthly retainers (auto-charge available)
Frequently Asked Questions
Why don't most agencies publish pricing?
Two reasons: genuine scope variability and negotiation leverage. We publish starting-from numbers so you can budget honestly. Final quotes come after a 30-minute discovery call.
Are these prices negotiable?
Yes, within reason. We discount 10-15% for 12-month commitments and repeat clients. We won't discount below sustainable rates — quality drops when teams are squeezed.
Do you offer payment plans?
Yes for fixed-bid projects: 50/25/25 milestone-based. For retainers: monthly auto-charge or Net-15 invoicing.
Do you require a deposit?
Yes — 50% upfront on fixed-bid projects, first month upfront on retainers. No work begins before the deposit clears.
Can you beat a competing quote?
Sometimes. We won't match quotes that are obviously below market (someone's losing money). We will match honest competitors and explain where each of us would do the work differently.
Ready to talk? Book a free 30-minute consultation with Apex Marketings, or request a project quote.