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Google Ads Management

    Home / Services / Google Ads Management
Apex Marketings builds and manages Google Search, Shopping, and Performance Max campaigns for businesses in Pakistan, the USA, the UK, and the UAE. Management from USD 600 / PKR 1.7 lakhs per month plus your ad spend — your account, your data, weekly optimization, and reporting tied to cost per lead, not clicks. See full pricing or request a quote.

Who this is for

  • Service businesses whose customers search Google when they need help — plumbers, clinics, law firms, B2B services.
  • E-commerce stores ready for Shopping and Performance Max campaigns.
  • Businesses that need leads now while their SEO compounds in the background.
  • Companies burned by a previous agency that reported clicks instead of leads.

What you get

  • Account architecture: keyword and competitor research, campaign structure, ad copy and extensions.
  • Conversion tracking that works: GA4, form and call tracking configured before a rupee or dollar is spent.
  • Weekly optimization: bids, budgets, negative keywords, search-term pruning, ad testing.
  • Landing page input: if your page leaks conversions, we say so — see our landing page playbook.
  • Plain-language monthly report: spend, leads, cost per lead, and what changes next month.

Process

  • Week 1 — Discovery & tracking: goals, economics (what a lead is worth to you), conversion tracking setup.
  • Week 2 — Build: campaign structure, ad copy, audiences, negative keyword lists.
  • Weeks 3-6 — Learn: controlled spend, search-term mining, first optimization cycles.
  • Month 2+ — Scale: shift budget to what converts, expand match types and campaigns deliberately.

Pricing and timeline

Management: from USD 600 / PKR 1.7 lakhs per month + your ad spend (paid directly to Google — we never touch it). First leads often arrive in week one; judge cost per lead after 30 days of data. Full details on the pricing page.

Frequently Asked Questions

How much should I budget for Google Ads?

Management starts at USD 600/month; ad spend is separate and paid to Google directly. As a rule of thumb we recommend a minimum testing spend that allows roughly 15-20 clicks per day in your niche — for many service niches that is USD 500-1,500/month, for competitive US legal or finance keywords it is far more. We size this honestly on the discovery call.

How fast will I see leads from Google Ads?

Campaigns can produce leads in the first week, but judge performance after the first 30 days — the account needs conversion data before optimization compounds. Months 2-3 are usually where cost per lead drops meaningfully.

Do you own the ad account or do I?

You do, always. The account, the data, and the conversion history stay in your Google Ads account; we work as a manager on it. If we part ways, everything stays with you.

What is included in the management fee?

Keyword and competitor research, campaign build, ad copy, conversion tracking setup (GA4 + call/form tracking), negative keyword pruning, bid and budget management, landing page recommendations, and a monthly report in plain language.

Google Ads or Meta Ads — which should I run?

Google captures existing demand (people already searching for what you sell); Meta creates demand through targeting and creative. High-intent services usually start with Google; impulse and visual products often start with Meta. Read our honest comparison.

Related resources

Want to know what Google Ads would cost for your business?

Request a Quote

Six questions, an estimate within 24 hours, and a free 30-minute discovery call.