PPC Management Services

The two costs of paid ads (most agencies blur this)

Every managed PPC engagement has two separate costs, and you should never sign with anyone who muddles them:

• The management fee — what you pay the agency for strategy, optimization, and reporting. Ours starts at USD 600/month per platform.
• The ad spend — what you pay Google or Meta, directly, from your own card, inside ad accounts you own. We never run spend through our accounts and never mark it up. You can audit every dollar in the platform yourself.

We've written a full explainer: paid ads retainers — management fees vs ad spend.

Why manage both platforms together

• Search harvests demand, social creates it. Google Ads reaches people already searching for what you sell; Meta Ads puts your offer in front of people who weren't. Most growth budgets need both at different ratios.
• One budget brain. When one strategist sees both channels, money moves to whichever is converting cheaper this month — instead of two teams each defending their silo.
• Shared learnings. Search-term data informs social audiences; social creative that converts informs search copy.
• Honest channel choice. We compare them in depth in Google Ads vs Meta Ads — and sometimes the answer is one platform only, which costs you less.

What you get

• Strategy & structure: account architecture, keyword and audience research, offer mapping.
• Creative & copy: ad copy, creative direction, and iteration based on what the data says.
• Tracking: conversion tracking configured properly before a rupee is spent, so optimization works against real leads or sales — not the wrong metric.
• Weekly optimization: bids, budgets, negatives, audiences, and budget shifts between platforms.
• Landing pages: recommendations, or builds via our landing-page work when yours leaks conversions.
• Reporting: monthly, tied to cost per lead or ROAS — not impressions or clicks.

Pricing and timeline

Management: from USD 600 / PKR 1.7 lakhs per month per platform, plus your ad spend paid directly to the platforms. Combined Google + Meta engagements are scoped from those building blocks after a discovery call — final fee depends on spend level, creative volume, and channels. Campaigns are typically live within days of tracking being verified; judge efficiency monthly, not daily. Full details on the pricing page.

Frequently Asked Questions

What does PPC management include?

Strategy and account structure, keyword and audience research, ad copy and creative direction, conversion tracking setup, weekly optimization (bids, budgets, negatives, audiences), landing-page recommendations, and a monthly report tied to cost per lead or ROAS — not impressions.

Management fee vs ad spend — who pays what?

Two separate costs. The management fee is what you pay us. The ad spend goes directly from your card to Google or Meta, inside ad accounts that you own. We never run your spend through our accounts and we never mark it up — you can see every rupee or dollar in the platform yourself.

What's the minimum ad budget that makes management worth it?

There's no magic number, but the logic is simple: if your monthly ad spend is far below the management fee, the fee eats the economics — your money is usually better spent on SEO or on running simple campaigns yourself until budget grows. We'll tell you honestly in the discovery call if you're not ready for managed PPC.

Should we start with Google Ads or Meta Ads?

Google captures intent — people already searching for what you sell — so it usually wins for service businesses and high-intent purchases. Meta creates discovery — putting an offer in front of people who weren't looking — so it shines for e-commerce and visual products. Many accounts end up with both: search to harvest demand, social to create it.

How fast do paid ads show results?

Campaigns can be live within days, but judge nothing in week one. The first weeks are learning: the platforms calibrate, we cut what's wasting money and feed what's converting. Expect honest signal within the first month and improving efficiency from there. No agency can guarantee a result — we commit to transparent reporting instead.

Related resources

• Google Ads management · Meta Ads management
• Google Ads vs Meta Ads: which converts better?
• SEO vs paid ads: which growth channel first
• What is PPC? (glossary) · CPC · ROAS