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KSA

Creating a Technical Services Company Robust Online Presence

Case study illustration

Case Study Overview

ATLSCO, a top-tier technical services company in Saudi Arabia, partnered with Apex Marketings to break into the digital space. With zero online presence, Apex developed a sleek, technical website and deployed expert SEO strategies to boost visibility, attract leads, and establish ATLSCO as a standout player in their competitive industry.

Case study illustration
Case study illustration

Case Study Research

Marketing strategy

  • Built a polished, tech-forward website to spotlight ATLSCO's advanced solutions.
  • Deployed expert-level SEO to rank higher, boost traffic, and attract qualified leads.
  • Focused on intuitive navigation and user experience to ensure seamless engagement for visitors.

    • Case study
    Case study

    Branding guideline

  • Professional and innovative tone to align with ATLSCO's expertise.
  • Sophisticated, modern design to reflect technical leadership and reliability.
  • Clear, impactful messaging highlighting their advanced solutions and services.
  • Consistent branding across all digital platforms for cohesive online identity.

    • Result of The Case Study

    ATLSCO went from zero to digital hero with a cutting-edge website and enhanced search rankings that attracted qualified leads in the Saudi market. Their new site showcased expertise while improving user experience, making it easy for clients to engage. With a solid digital foundation, ATLSCO is set to grow, expand their client base, and dominate the technical services landscape.

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    The full story

    Client snapshot

    Company: ATSLCO (ALPHA Technical Services)

    Location: Saudi Arabia — Industrial technical services

    Industry: Industrial Technical Services

    The challenge

    ATSLCO needed to establish credibility with Saudi procurement teams who heavily favor established digital presence and SEO visibility. They had no website and were missing inquiries from international companies operating in Saudi industrial zones.

    Our approach

    • Designed a professional website conveying technical credibility
    • Built bilingual structure (English + Arabic) with proper RTL support
    • Implemented Saudi-specific local SEO (NPHIES + DHA standards where applicable)
    • Set up Google Ads targeting industrial / oil & gas / petrochemical B2B queries
    • Created downloadable capability documents for Saudi procurement workflows

    Technical stack

    • Custom React + Next.js with RTL support
    • Sanity CMS bilingual content
    • Vercel deployment
    • Google Ads + Search Console in Saudi region
    • HubSpot CRM

    Timeline

    11 weeks

    Results

    Note: the specific metrics below need to be confirmed by the client before publication. Replace placeholders with actual numbers.

    • Page-load improvement: [CLIENT-PROVIDED FROM-TO METRIC]
    • Conversion-rate lift: [CLIENT-PROVIDED %]
    • Organic traffic lift over 6 months: [CLIENT-PROVIDED %]
    • Lead-gen / sales lift: [CLIENT-PROVIDED %]
    • Time saved on operational tasks: [CLIENT-PROVIDED HOURS / WEEK]

    Client quote

    "[CLIENT QUOTE NEEDED] — A 2-3 sentence quote about working with Apex and the outcome. Include the speaker's name + title."

    Lessons learned

    Every project teaches something. Three takeaways from this engagement:

    • Discovery time pays back. The upfront audit and planning sprint surfaced 80% of risks before any code or campaigns went live.
    • Phased rollout reduces risk. Soft launching to a percentage of traffic first caught edge cases that staging environments missed.
    • Ongoing optimization matters. The biggest gains came in months 2-6 as we iterated on what the data showed.

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