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Marketing for Home Services Businesses

Apex Marketings drives booking funnels for home services — cleaning, junk removal, plumbing, HVAC, landscaping, painting, repair, electricians. Home services live or die by emergency-search-intent (Google) and Google Business Profile dominance. We do both at scale and have a proven playbook for service-business clients.

What we deliver

  • Google Local Services Ads (the box at the top of mobile search)
  • Google Search Ads on 'emergency [service] near me' queries
  • Google Business Profile optimization + review generation
  • City-specific landing pages
  • Click-to-call mobile experience
  • Booking integrations with HouseCall Pro, Jobber, ServiceTitan

Real results

30-100 booked jobs per month for established service businesses; CPA typically USD 20-100 per booking; 40-60% repeat-customer rate within 24 months.

Recent client experience

678 Rid Junk (USA) — junk removal service that 3x'd bookings via Google Local + Search Ads. Multiple Pakistani home-services clients.

How engagements typically run

  • Discovery (1-2 weeks): audit your current marketing, define KPIs, scope the work
  • Setup (weeks 2-4): launch campaigns, build landing pages, set up tracking
  • Optimization (months 2-12): monthly reviews, A/B testing, iteration
  • Reporting: weekly written status + monthly performance review with named strategist

Frequently Asked Questions

How long until I see results?

First week: campaigns live. Month 1: optimization data. Month 2-3: optimized ROAS or rankings visible. Month 6+: significant compound growth.

What's the minimum engagement size?

USD 800/month for a focused retainer; USD 2,000/month for full-service. One-off projects from USD 1,500 (audit + setup).

Do you work with my industry exclusively?

We typically take 3-5 active clients per vertical to avoid conflicts of interest. We don't promise 'exclusivity' in a city unless it's contractually negotiated for premium retainers.

How do you measure success?

Specific KPIs agreed in the Discovery phase, tied to revenue or qualified leads — not vanity metrics. Monthly reporting against those KPIs.

Ready to talk? Book a free 30-minute consultation with Apex Marketings, or request a project quote.

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