The Apex Marketings Team

Leadership

Senior Strategist & Co-Founder

Our senior strategist owns client strategy end-to-end. Combined 8+ years experience across e-commerce growth, real estate marketing, B2B lead generation, and brand positioning for clients in Pakistan, USA, UK, and UAE.

Focus: channel strategy, KPI design, client relationships, quarterly business reviews

Head of Performance Marketing

Runs all paid acquisition — Google Ads, Meta Ads, LinkedIn, TikTok. Manages ~USD 50K+/month in client ad spend across portfolio. Specializes in e-commerce ROAS optimization and B2B lead-gen funnel design.

Focus: paid campaign architecture, creative testing, ROAS scaling, attribution

Head of SEO & Content

Leads technical and content SEO across all client engagements. Combines hands-on optimization with content strategy and editorial direction.

Focus: SEO audits, content strategy, link building, local SEO, schema markup

Head of Social Media & Creative

Owns social-media management and creative production. Manages content calendars for all retainer clients across Instagram, Facebook, LinkedIn, and TikTok.

Focus: social content strategy, brand voice, creative direction, UGC management

Specialist team

Behind leadership is a team of paid-ads buyers, copywriters, designers, videographers, and analytics specialists. Team size scales with active engagement load — we hire when retention demands it, not when sales projects it.

• Paid-ads buyers (2): day-to-day Google Ads and Meta Ads campaign management
• SEO writers (3): long-form content production, on-page optimization
• Social media managers (2): content calendars, daily posting, community management
• Designers (2): ad creative, landing-page design, brand assets
• Videographer (1): Reels, TikTok, ad creative, UGC editing
• Analytics specialist (1): tracking implementation, dashboards, reporting

How we hire

• Portfolio review: past work, real client examples, measurable results
• Strategy interview: 60-90 min with a senior strategist — diagnose a sample brief
• Take-home assignment: small but representative project (4-8 hours)
• Reference check: always; we call former employers and clients
• Culture fit: written-first communication, agency to flag risk, intellectual honesty

Working at Apex Marketings

We don't operate as a body shop. Strategists at Apex own their accounts from kickoff to renewal, write proposals, lead client reviews, and contribute to internal tooling. Our team includes specialists who have grown into senior roles over multiple years. If that sounds like the kind of agency you want to work at, see our LinkedIn careers for open roles.

Cross-team with Apex IT Solutions

Many marketing engagements need technical work too — landing pages, custom analytics, website rebuilds, marketing automation backends. For those, we collaborate with our sister company Apex IT Solutions, which handles software engineering, DevOps, custom development, and 3D production. The two firms share leadership and engineering DNA but specialize separately so that each delivers expert work in its lane.

Frequently Asked Questions

Can I meet the team before signing?

Yes. During Discovery you'll meet at least 2 of the named specialists who'd work on your account. We don't do 'sales-only' calls; the people who'd run your campaigns are present from the first technical conversation.

How many people will be on my account?

Standard team: 1 senior strategist (account owner), 1-2 specialists (paid / SEO / social, depending on services), 1 designer/creative producer (part-time on retainer).

Is the team in-house or freelance?

100% in-house, salaried employees. We don't subcontract client work. This is why our retention is high and our quality is consistent.

Where is the team based?

Headquarters in Rawalpindi, Pakistan. Some specialists work hybrid (Rawalpindi/Islamabad/Lahore). We don't have offshore offices in lower-cost regions — all delivery happens in-house.